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Now that the national do-not-call list makes it impossible to reach millions of potential customers, some marketing companies are returning to an old-fashioned alternative: door-to-door.
Other factors besides the do-not-call list have prompted companies to put sales staff back on the street. Unsolicited e-mail annoys most computer users, and improved spam-blockers makes the tactic less effective. And it’s hard to persuade customers to visit a company’s Web site.
"We compete with the Comcasts and Verizons of the world, so we have to be very approachable. The direct sales force gets those hard-to-reach people that we probably wouldn't get over the phone"
---- RCN's Director of Sales & Marketing
"I think companies are looking for new distribution channels for their products. Door-To-Door selling has traditionally been undervalued by Wall Street, but many realize its strength. It's a niche market, but $28.7 billion in sales last year make it nothing to scoff at."
---- Direct Selling Association Washington, D.C.-based trade group
Leaflet distribution is fast becoming mainstream. This owes mainly to the cost effective nature of the medium with return rate on average of 1%.
Conducting a targeted leaflet distribution campaign over a period of time is a sustainable way to ensure steady growth of ones business in an increasingly tough market place.
Small businesses need to use door to door promotions more than ever to push a product, due to the vastness of new media promotion techniques.
Leaflet distribution is increasingly being seen as the best way to get ones message directly into homes and business, without the expense involved in Television and Radio commercials and yet more exclusive than Newspaper advertising.
