63 percent of all U.S. households own a dog, cat, or both which equates to more than 69 million households, up 5 million from 2002 and 18 million from 1988.
	United States pet population numbers: 73 million dogs, 90 million cats, 139 million freshwater fish, 9 million saltwater fish, 16 million birds, 18 million small animals and 11 million reptiles.
	Three-quarters of dog owners and more than half of cat owners consider their pet like a child or family member.
	Nearly all pet owners say companionship, love, company and affection are the number one benefits to owning a pet. 59% say pets are good for their health and the health of their family and help them relax. 40% say that owning a dog motivates them to exercise on a regular basis.
	There is a significant increase (from 7% to 12%) among owners feeding dogs food fortified with supplements. 1% of dog owners have fed kosher dog food.
	Cat food fortified with added vitamins or minerals has been purchased by 34% of cat owners, with most considering it the type of food they use most often. Premium cat food has been purchased by 33% of cat owners.
	80% of dogs live indoors.
	Sales in the pet industry will exceed $50 billion by the end of the decade.
	50% of dog owners consider their furry companions comfort when buying a new automobile.
	Americans spend $41 billion a year on pets, double the amount spent only ten years ago.
	6% of pet owners hold parties for their pets.
	$9.4 billion spent annually on veterinary care.
	$15.2 billion spent annually on pet food.
	$9.3 billion annually on supplies and over-the-counter medications.
	27 percent of dog owners and 13 percent of cat owners buy their pets birthday presents, and 55 percent of dog owners and 37 percent of cat owners buy their pet holiday presents.
	Americans spend more on pets than on movies, video games, and recorded music combined.
	42% of dogs now sleep in the same bed as their owners, up from 34% in 1998.
	More than 60% of new customers of Banfield’s Pet Hospital chain, which has more than 600 locations nationwide, enroll their pets in wellness plans.

* Most facts and statistics are from American Pet Products Manufacturers Association's (APPMA) 2007-2008 National Pet Owners
Survey (NPOS)