Tips for a Successful Marketing Campaign
The success of your door-to-door marketing campaign depends on you. Community AdBags is confident you will generate new business by marketing with us. Many of our advertisers receive a great return just through our door-to-door marketing campaigns. With your materials reaching 2,500 homes per run worth over 300k, the numbers favor it.
Through our marketing experience we know the more people who see your name, brand, logo, and other marketing materials the more likely they are to select your business when they need your products or service. They key is to get your name out there as many ways as possible.
Business Networking: Build off of other local companies' reputations. Who do you go to locally when you need a product or service you can trust? These are the same businesses other people also turn to. How many times have you asked someone you trust to refer you to other businesses? Make sure they are recommending yours.
Most of all, you should call or email everyone who was in your door-to-door marketing run. Work out a referral program. Let them know you will be referring their business when people need their products or service. Exchange marketing material so both of you have the ability to effectively refer.
Community Presence: People are always on the move. They stop in many businesses throughout the day. Take the professional marketing materials that you have Community AdBags design and print then place them in those businesses. Often, they have areas they allow local businesses to advertise.
Go into these businesses, talk to the owner or employees, let them know who you are, and what your business does. Ask if it is ok to leave your materials there. Put postcards, business cards, brochures, flyers, or pamphlets in these businesses and make sure you return often to see if you need to replenish. Coffee, sandwich, and lunch places are some of the best places you can catch the eye of potential clients.
Run several door-to-door marketing campaigns in a targeted area. You will be amazed at the return after your second and third run. Offer aggressive time sensitive promotions. The more aggressive your promotion the better the chances are of you establishing a long term recurring client.
The Internet: Having a website is crucial for business success in our society. However, today people are bombarded by information. By the time we find what we are searching for we have already viewed dozens of websites. People stop at websites of businesses they are familiar with.
Internet marketing can be expensive. There are several pay per click venues you can advertise with and spend lots of money for limited return. People simply overlook the paid advertisers and find the content they are looking for in the main search return. You have to be listed in the first few returns for people to see you.
Community AdBags can help your business to grow its internet presence. But we will give you a couple free tricks to help you be successful.
1) Find where your competition is advertising and make sure you are listed too. It is simple to find this information if your competition lists their phone number or website. Simply do a search in one of the popular search engines of there information in parentheses. For example: "303-XXX-XXXX" for phone numbers or "www.yourcompetition.com" for websites. The parentheses are very important. When the search results return you will see everywhere that points to their phone number or website. You will find many free listing services so this is a great return on investment.
2) Take advantage of free listings on the internet. Use sites like yahoo local and Craigslist to get listed in the neighborhoods you serve. Merchant Circle can help you network with businesses and the community you serve. Many local papers also have free business listings. Make sure google knows that you listed with these services. Request a web crawl of the page you listed on.(except on sites like craigslist)
Contact us by phone, or email. As a local marketing company we know word of mouth is crucial to the growth of our business and will do everything possible to help you be successful.
Contact Community AdBags today and watch your business grow!